THE OVERALL CONCEPT
“Oh No!” Marina and The Diamonds
The inclusive idea behind our video is to create and ironic juxtaposition of idealised fame and fortune with the hash reality of which life relays. The motifs of drugs, alcohol and money throughout or video shows materialistic obsession that ultimately drives people to commit their own self-destruction. We have chosen this song as it represents how the media has an overpowering and domineering hold over society today. The lyrics “I know exactly why I walk and talk like a machine” and “TV taught me how to feel, now real life has no appeal” expose how certain aspects of the 21st century media spectrum determine and heavily influence how people act. The character of which the artist plays emulates the ideologies of a stereotypical fame seeking, money-thirsty young and egotistical woman which is asynchronous with the images and shot which we will include in our video. We feel that this will be effective as the lyrics are fairly controversial. The powerful repetition of the lyrics “I just wanna change” is ambiguous as it could represent society wanted to change from a capitalised lifestyle or the ideology of someone with a constant desire to perfect themselves.
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